McCain’s teamed up with popular influencer Darkest Man for an exciting photoshoot at one of our Pepe’s stores in Manchester. The shoot captured Darkest Man enjoying our bold, flame-grilled flavours alongside McCain’s golden, crispy Surecrisp fries, showcasing the perfect pairing in a lively, authentic in-store setting.
With his signature humour and energy, Darkest Man brought fun and personality to the campaign, helping highlight the vibrant atmosphere of Pepe’s while celebrating McCain’s as the ultimate side to our iconic dishes. Check out the crisp fits HERE.